Over the past decade, the acronym OTT (Over the Top) has become a significant topic of conversation in the digital advertising world. OTT is TV content distributed through an internet connection to be viewed on a mobile or desktop device....
In the wake of a global crisis, many businesses are forced to evolve their offerings to stay afloat and compete with startups. We’re seeing many companies adapt their practices to include take-out or delivery services, even though that was never a part of their...
Our creative team thrives on collaboration. A short brainstorm can turn a good idea into an award-winner. We bring out the best in each other. We feed off of each other. In short, we need each other. In isolation, our greatest challenge is to maintain...
Maintaining the Google Ads certification is important for anyone that works hands-on with client campaigns in the platform. Staying up to date on the certifications allows you to quickly implement new features into your campaigns. An example of this is the recent addition of...
With 150 million users on Snapchat and 800 million users on Instagram, it would be naive for a marketer to overlook these platforms. But many are not sure how to use these new platforms to their full advantage. Below are some tips describing how...
Emoji: noun. A small digital image or icon used to express an idea, emotion, etc., in electronic communication. In 2015, the Oxford dictionary named the "Face with Tears of Joy" emoji 😂 as the word of the year. The first time a pictograph was...
Marketing partners are changing. There are vendors, specialists, freelancers, consultants, analysts, etc. but from what lens are they viewing their work and their audience? Singularly-focused allies like PR firms, creative boutiques, media sellers...
At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...
(GRAND RAPIDS, MI) – Located in the New Meijer Hudsonville Store In an effort to improve access to care, Spectrum Health will open its first retail-based walk-in clinic this week. The clinic will be located within the new Meijer store at 4075 32nd Avenue near I-196 in...
Myopia is an eye condition that affects vision. Nearsightedness. It allows people to see close objects clearly, but objects farther away appear blurred. In our experience at LEAD, many businesses are suffering from myopia. It is often the very reason that they engage us....
