With 150 million users on Snapchat and 800 million users on Instagram, it would be naive for a marketer to overlook these platforms. But many are not sure how to use these new platforms to their full advantage. Below are some tips describing how...
Marketing partners are changing. There are vendors, specialists, freelancers, consultants, analysts, etc. but from what lens are they viewing their work and their audience? Singularly-focused allies like PR firms, creative boutiques, media sellers...
11.7% of US marketing budgets are devoted to social media, up from 3.5% in 2009. Studies have shown that people are much more likely to buy a product recommended by a social media influencer than a celebrity....
"When a company buys a billboard they hope it, obviously gets attention." "Well, Brann's Steakhouse is getting its money's worth. Its billboard on US 131 near Fifth Third Ballpark has smoke coming from it. Kent County dispatch says it has received calls from drivers concerned it's...
As social influencers continue to increase in popularity in 2018 it’s important to develop a strategy behind every partnership, simply including influencers as a tactic to your marketing plan is no longer an option. Below are 5 tips to consider when organizing your social...
When Instagram changed the way they show in feed content from most recent to their algorithm; many users noticed losing engagement. While Instagram has no plans to change their current system, there are ways to boost your own engagement. Instagram Stories – These show...
LEAD Marketing Agency recently grew its service offerings to be a more complete, “full-service” firm. We offer marketing strategy, digital and traditional media planning and buying, account management and full creative services. In other words, we come up with the goal, develop the strategy,...
(GRAND HAVEN, MI) – Health Pointe, a Holland Hospital and Spectrum Health joint venture, has selected LEAD Marketing Agency to lead the awareness advertising campaign for the new integrated care facility, located at 15100 Whittaker Way in Grand Haven. LEAD was chosen due to the...
How does your brand currently use social media? Social media has evolved into something that people depend on for daily use. It is now something that brands cannot ignore while hoping that their inconsistent posting will be enough....
There I was, sitting on the couch with a table full of Taco Bell and three excited boys ready to devour a little Irish football, thinking that it doesn't get any better than this ...
