Since 2008, LEAD Marketing Agency has been a leader in the advertising and marketing industry with its “End in Mind” approach to developing and managing campaigns that achieve client objectives. The Agency’s success has led to growth in its client base, service offerings, staff, workspace,...
While the ballpark search was going on in the early 1990s, the DeVos and Van Andel families of Grand Rapids were gathering support for a publicly funded convention center expansion and new arena for a professional hockey team they would own....
A West-Michigan production plant will celebrate ten years of growth on June 26. Carbon Green Bioenergy, LLC (CGBE) is one of the country’s largest producers of biofuels, including ethanol. Since 2009, the Lake Odessa-based plant has produced over 500 million gallons of 200 proof...
At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...
Some days, if you walk through the offices at LEAD Marketing Agency, you may be in earshot of an Account Manager declaring in a meeting, “Measure what matters!” and “Just because you can measure it, doesn’t mean you should!” You see, LEAD is in the...
Matt Tiedgen began his advertising career at large agencies in Chicago, where he worked with blue-chip brands like Burger King, Buick, and Coldwell Banker. He co-founded LEAD Marketing Agency in Grand Rapids in 2008 and has it positioned to be the region’s most complete Ad...
"When a company buys a billboard they hope it, obviously gets attention." "Well, Brann's Steakhouse is getting its money's worth. Its billboard on US 131 near Fifth Third Ballpark has smoke coming from it. Kent County dispatch says it has received calls from drivers concerned it's...
(GRAND HAVEN, MICHIGAN) –With scenic landmarks captured by area artists and photographers adorning the walls, there's a local flavor to the new Health Pointe medical building, located east of U.S. 31 and south of Robbins Road. But Health Pointe officials never imagined the local reception...
(GRAND HAVEN, MI) – Health Pointe, a Holland Hospital and Spectrum Health joint venture, has selected LEAD Marketing Agency to lead the awareness advertising campaign for the new integrated care facility, located at 15100 Whittaker Way in Grand Haven. LEAD was chosen due to the...
(GRAND RAPIDS, MI) – Lead Marketing Agency has acquired Wynott Advertising & Design. The purchase came after looking at several potential deals, said Tom Sullivan, the Grand Rapids firm's president and co-owner. "Acquiring an established firm like Wynott Advertising & Design means that we've increased our expertise,...
