LEAD Marketing Agency has been awarded the Google badge earned by companies with individuals who have achieved high-performance marks and demonstrated exceptional Google Ads skills and expertise in the following areas, as determined by Google....
One of my favorite big data stories is from Target. A man went into a Minneapolis Target and asked to speak with a manager. He showed the manager a direct mail piece, addressed to his teenaged daughter, promoting maternity clothing and nursery furniture. The...
As a designer, being able to effectively problem solve is an important part of the job. Having good ideas is essential....
At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...
Spectrum Health’s first retail-based walk-in clinic is now open, located within the new Meijer store at 4075 32nd Avenue in Hudsonville, Michigan. Hudsonville’s eager locals stopped by the Meijer Grand Opening on July 12th to scope out the new store, and Spectrum Health began...
Some days, if you walk through the offices at LEAD Marketing Agency, you may be in earshot of an Account Manager declaring in a meeting, “Measure what matters!” and “Just because you can measure it, doesn’t mean you should!” You see, LEAD is in the...
Matt Tiedgen began his advertising career at large agencies in Chicago, where he worked with blue-chip brands like Burger King, Buick, and Coldwell Banker. He co-founded LEAD Marketing Agency in Grand Rapids in 2008 and has it positioned to be the region’s most complete Ad...
"When a company buys a billboard they hope it, obviously gets attention." "Well, Brann's Steakhouse is getting its money's worth. Its billboard on US 131 near Fifth Third Ballpark has smoke coming from it. Kent County dispatch says it has received calls from drivers concerned it's...
Each year, LEAD Marketing Agency has the privilege of raising money for the Grand Rapids Police Department’s Unity Tour bike team. By gathering prizes and selling tickets for the team’s annual raffle, LEAD helps raise money that serves two meaningful purposes for the organization...
Most of us in business can recite the Four P's of Marketing: Product, Price, Promotion, and Place. (Of course, these are directly correlated to the intake of the given P - People or Target Audience). However, the one "P" often overlooked is one that...
